community for beef. As a country with the largest Muslim population in the world, beef consumption

in Indonesia is quite high and continues to increase from year to year (Suryana et al., 2019). In addition,

beef also has important nutritional value for human health, beef contains high protein and is a good

source of animal protein for the body (Maiyena & Mawarnis, 2022). In addition, beef also contains

vitamin B12, which plays an important role in helping the production of red blood cells and maintaining

a healthy nervous system. Beef also contains iron, which helps in forming hemoglobin and improves

brain and nervous system function (Darma et al., 2019).

meat supply to meet the needs of the community. In addition, the cattle breeding industry can also make

a significant economic contribution, both in terms of beef production and sales (Diwyanto & Priyanti,

environmental sustainability.

low productivity. This can lead to a decrease in the competitiveness of the cattle farming industry in the

global market and increase dependence on beef imports (Oktaviani et al., 2014). Therefore, efforts need

to be made to increase productivity and efficiency in the cattle breeding industry. One way to overcome

this challenge is to provide technological feed to cows.

that the use of technological feed can improve the quality of cow carcasses. A study conducted by Yakin

et al., (2012) shows that technological feeding of beef cattle can improve the quality of beef carcasses,

such as increasing meat percentage and bone percentage, and reducing fat percentage. The results of

this study show that technological feed can improve the quality of cow carcasses produced. A similar

study conducted by Gagaoua et al., (2016) showed that cows fed technological feed had a higher

percentage of meat and a lower percentage of fat than cattle fed traditional feed. The novelty of this

study is the existence of market research on the selling price of technology-fed beef, which has never

been done before. Based on the description of the problem, researchers are interested in conducting a

study entitled "Physical Composition of Carcass on the Selling Price of Beef". The purpose of this study

was to identify the effect of the physical composition of beef carcasses on the selling price of beef.

While the descriptive approach is a research approach used to describe and explain phenomena in detail

and systematically (Notoatmodjo, 2012).

technology, as well as literature studies obtained from books, journals and relevant information through

Google Schoolar. Data on the physical composition of the cow carcass include carcass weight,

percentage of meat, fat, bones and water. Meanwhile, beef selling price data was collected from the

beef market in the research area, namely Pemecutan Village, Badung Regency, Bali.

increase.

designed to meet the nutritional needs of cows optimally and precisely. In technological feed, the

nutritional composition, content of proteins, fats, carbohydrates, vitamins and minerals are precisely

regulated and adapted to the needs of cows at each stage of development. With proper and measurable

feeding, cows can grow well and optimally, produce good carcass quality, and increase reproductive

productivity and overall cow health (Kusmartono et al., 2021).

efficiency of cattle farming. With proper and measurable feeding, cows will grow faster and produce

better carcass quality, thereby reducing maintenance time and maintenance costs (Manalu, 2020). It can

containing complete and balanced nutrition are also often used in cattle farms.

composition of carcasses, such as a higher percentage of meat, a lower percentage of fat, and a better

percentage of bones, which is 55%, while cattle fed with traditional feed only have a percentage of meat

of 50%. In addition, cows fed with technology feed also have a lower percentage of fat, which is 10%,

while cows fed traditional feed have a percentage of fat of 15%. The percentage of cow bones fed with

technology is also better, which is 35%, while cows fed traditional feed only have a bone percentage of

30%.

sturdy bones have a higher selling price.

2. Ideal live weight

Cows with a live weight that conforms to the standard or ideal have a higher selling value.

The ideal weight of adult bulls is about 500-700 kg, while adult heifers are about 350-500 kg.

3. Ideal cow age

Cows sold at the right age have a higher selling price. Bulls are usually sold at the age of 18-

24 months, while heifers are sold at the age of 24-30 months.

4. Good state of health

Cows that are healthy, free from disease, and have good physical condition have a higher

selling point.

carcasses by increasing the percentage of meat, decreasing the percentage of fat, and increasing the

percentage of bones. In addition, the use of feed technology can increase productivity and efficiency

in cattle farming, thereby reducing production costs. This positive impact is also seen in the selling

price of beef, a breakdown of the price comparison of beef fed with technology feed with those not

described in the following table.