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involves political, economic, social, and cultural issues. Most of the staple food of the

population comes from serelia which consists of rice, corn, and wheat and the largest as the

staple food of the population is rice. Therefore, the issue of food security in Indonesia is very

important for political, economic, social and cultural stability.

conference Prabowo et al., (2022). Maxwell Iswati et al., (2020) tries to trace the changes in

the definition of food security since the 1974 world food conference to the mid-decade of the

90s; change occurs at global, national, household and individual levels; From the perspective

of food as a basic need (food first perspective) to the perspective of livelihood (livelihood

perspective) and from objective indicators to subjective perceptions.

availability factors function to ensure food supply to meet the needs of the entire population,

both in terms of quantity, quality, diversity and safety. Distribution serves to create an effective

quality and sustainability at affordable prices. Quite well the consumption factor serves to

direct the pattern of national food utilization to meet the principles of quality, diversity,

nutritional content, security and halal (Prabowo et al., 2022).

extension activity in order to create the expected conditions of the extension activity. However,

in this counseling process, expertise and communication skills are needed for an extension

worker in socializing the programs he wants to run. Extension actors are required to work hard

and be sensitive to the community. The main purpose of conducting counseling is how to instill

in the community so that they can be independent and dare to try something new without having

to fixate on the knowledge and experience gained from parents or the surrounding community

so as to eliminate dependence on extension implementers as mentors.

knowledge (cognitive), attitude (affective), and skills (psychomotor) in a person from knowing

awareness and interest of farmers in the process of adopting technology is very low. The

purpose of the study was to determine the influence of interpersonal communication forms,

group communication forms, mass communication forms and appropriate forms of agricultural

extension communication carried out by agricultural extension services on the adoption rate of

post-harvest technology innovation.

Jalaksana District, Kuningan Regency. This research was conducted from September to

October 2022. The object of his research was in the Mulya Jaya Association in Babakanmulya

Village, Jalaksana District, Kuningan Regency with a total of 75 farmers. The determination

The Influence of Agricultural Extension Communication Forms on The Adoption Rate Of Post-

that has the characteristics of focusing on solving problems that exist in the present and

actual problems by means of data collected first arranged, explained and then analyzed

(Surakhmad, 2014). The implementation of the research was carried out using survey

techniques, namely collecting data from a number of units or individuals in the same time

(period) using an interview measurement tool in the form of a questionnaire containing a list

of questions (Arikunto, 2013).

Data Analysis techniques carried out include: descriptive analysis, multiple linear

regression analysis, and F test which is used to determine the significant level of influence

which is used to determine the significant influence of independent variables partially or

individually on the dependent variable (Suharsimi Arikunto, 2016). To facilitate data

of 1,370-1,500 mm / year with the number of wet months between 3-6 months. Babakanmulya

Village has great potential in the agricultural sector, especially in food crops such as rice plants.

This is what causes Babakanmulya village as a large enough rice producing center. Land use

in Babakanmulya Village can be seen in Table 1

a land. Land Use or land use is a regulation of land use where human and other resources are

needed. Land uses consist of built land (solid urban) and open land (urban void).

Table 2. F Test Analysis

1

2.73) or Sig F < 5% (0.000 < 0.05). This means that simultaneously or together the variables

of interpersonal communication (X1), group communication (X2), and mass communication

(X3) have a significant effect on the variable adoption rate of postharvest rice technology

innovation (Y). Because Fcalculate > Ftable and if the significant level < α (0.05), the

dependent variable has an effect on the dependent variable.

The Influence of Agricultural Extension Communication Forms on The Adoption Rate Of Post-

sub-indicators consisting of respect, empathy, being listened to or understood, openness,

and humility possessed by communicators or extension workers.

farmers carried out using a system of training and visits. The visit was carried out at the

secretariat of the group and gapoktan or rice fields owned by farmers and asked what

problems were faced by farmers, but not all problems could be solved at the location. This

system of exercises and visits is carried out three times a week.

participant to capture the reactions of others directly, both verbally and nonverbally. Such

communication indicates that the communicating parties are in close proximity, sending and

receiving messages both verbal and nonverbal simultaneously and spontaneously.

or more people, with better known goals, such as sharing information, taking care of

themselves, problem solving, whose members can remember the personal characteristics of

other members precisely. Group communication is a very important method of counseling

because it produces opportunities to influence the behavior of its participants.

coefficient of 0.510 with Sig at 0.038 shows a significant influence on the communicant

variable. This result proves that the higher group communication shown from group

communication indicators, among others: (1) group discussion, (2) group effectiveness. In

the group discussion indicator, there are sub-indicators consisting of increasing knowledge,

changing attitudes and changing behavior, in the sub-indicators of increasing knowledge,

group characteristics such as group size, communication networks, group cohesion and

leadership, and group personal factors consisting of interpersonal needs, communication

actions and roles. In this case the farmer says the members of the group work together to

carry out the task of the group and maintain the morale of its members, besides that the

purpose of the group is to share information with each other.

The Influence of Agricultural Extension Communication Forms on The Adoption Rate Of Post-

face, usually under the direction of a leader to achieve common goals or objectives and

influence each other. They acquire the characteristics of group communication, namely

communicating face-to-face, having few participants, working under the direction of a

leader, sharing common goals or objectives and group members having influence over each

other

3. The Effect of Mass Communication on the Adoption Rate of Postharvest Rice

Technology Innovation

postharvest technology innovation are: (1) media influence and (2) media form. In the media

influence indicator, there are sub-indicators, namely selective publication, selective

media form indicator provides answers to the correct question, This is because electronic

media is very often used by farmers in obtaining information besides that electronic media

is easily accessible. Mass communication is a message communicated through mass media

to a large number of people Rakhmat, 1999 in (S. Suryanto & Safrizal, 2015).

coefficient of 0.977 with Sig at 0.002 shows a significant influence on mass communication

variables. This result proves that the higher mass communication shown from mass

communication indicators, among others: (1) media influence and (2) media form. Thus, the

hypothesis reads, "There is a significant influence between mass communication on the

adoption rate of postharvest rice field technology innovations.

workers and their targets also not only stops receiving messages about innovations delivered

by extension workers, but often communication only stops if the targets have responded as

desired by the extension workers, namely in the form of acceptance and application of these

innovations in farming practices, both shown in changes in knowledge, attitudes, or skills

(Prihantiwi et al., 2016).

Sig. 0.000 is less than 0.05, the hypothesis that "There is a significant influence between

interpersonal communication, group communication and mass communication on the

adoption rate of postharvest technology innovations" is acceptable.

variable has a regression coefficient of 0.038, meaning that the signification value (0.038)

< a real level of 5% (0.05) so that it can be stated that the regression coefficient shows a

significant influence, and the mass communication variable has a regression coefficient of

0.002, meaning that the value of significance (0.002) < a real level of 5% (0.05) so that it

can be stated that the regression coefficient shows a significant influence. From the results

of the analysis, it can be concluded that the variables that are more influential with the

adoption rate of postharvest technology innovation in rice fields are interpersonal

communication method used by the Counseling Information Center (BIP) of West

Bangkinang District, Kampar Regency only uses one method used optimally in delivering

can be concluded as The variable adoption rate of rice postharvest technology innovation (Y)

is influenced by the Interpersonal communication variable (X1). The interpersonal

communication variable has a coefficient value of 0.791, meaning that every change in the

interpersonal communication variable by 1% will increase the adoption rate of postharvest rice

technology innovation by 0.791%.

by group communication variables. The group communication variable has a coefficient value

of 0.510, meaning that every change in the group communication variable by 1% will increase

the adoption rate of postharvest rice technology innovation by 0.510%.

0.977. The equation shows that X_1 X_2 X_3 the influence of Mass Communication with

indicators of media influence and media forms is stronger than the influence of interpersonal

communication with indicators of messages and effectiveness of interpersonal communication,

and group communication with indicators of group discussion and group effectiveness.

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