Business Communication Strategy of Emok Bank “Mekaar” in The Context of Social Conflict in the Community

Abstract

This study explores Bank Emok Mekaar's commercial communication and social impact in Kamaranglebak Village, Greged District, Cirebon Regency. This research employs qualitative approaches such in-depth interviews, observation, and documentation. Face-to-face engagement, regular group meetings, and easy language may help Bank Emok Mekaar retain customers. Social communication promotes fairness, financial literacy, and openness, which may mislead customers about loan risks and accountability. Mental stress, social control, and family-community conflict followed. These findings suggest that Bank Emok Mekaar's business communication impacts community social and economic realities, warranting further study.