MSME Business Practices in Islamic Economic Perspective: Jenniper's Case Study in Ciawigebang, Kuningan Regency

Abstract

Micro, Small and Medium Enterprises (MSMEs) have a strategic role in the Indonesian economy, but their management is not fully aligned with Islamic economic principles. This study aims to analyze the business practices of Jenniper MSMEs in Ciawigebang, Kuningan, West Java, from the perspective of Islamic economics, which includes aspects of production, distribution, financing, and marketing. The research uses a descriptive qualitative approach with data collection techniques in the form of in-depth interviews, participant observations, and documentation. The results of the study show that Jenniper MSMEs have implicitly applied most of the principles of Islamic economics, including honesty in transactions, the prohibition of usury through the avoidance of interest-bearing loans, and the orientation of maslahah in determining affordable prices for local communities. However, there are gaps in financial management aspects that have not used formal sharia bookkeeping, the absence of formal halal certification, and a lack of access to sharia financial institutions. These findings have implications for the need for assistance in Islamic financial literacy, formalization of bookkeeping and halal certification, and the integration of the Sharia Microfinance Institution (LKMS) program for MSME actors in the region.